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Oct
20

No Worries, I Won’t Quit My Day Job

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Carol Morgan video premierCheck Out mRELEVANCE’s “Dear Future Client” Video Parody!

We all sing along with the radio, sometimes changing up the lyrics a little. I almost always change the words every  to make them more applicable to my life, or let’s face it, I can’t always remember the right ones!

For example, instead of Pat Benatar’s famous “Love is a Battlefield” lyric, you sing “Love is a pretty bay mare,” as you’re riding your horse around the arena, or you sing, “biscuits, biscuits” to the tune of Faith Hill’s “This Kiss” when making breakfast. It happened to me; I was driving down the road, singing along with Meghan Trainor’s “Dear Future Husband,” thinking about Marketing RELEVANCE, and prospective clients, of course, and started singing, “Dear Future Client.” And it hit me that making a parody of the song would be a great team building activity for our upcoming corporate retreat and would be a great way to show current and prospective clients the fun, creative side of mRELEVANCE.

As a business owner, growing the business is something that’s constantly on my mind, so it’s no surprise that “Dear Future Client” popped into my head.

Of course, I immediately called Mitch Levinson to share my idea and he jumped in and started writing new lyrics to describe how mRELEVANCE helps a prospective client reach its audience and gain online attention, and how we always go the extra mile to make sure each of our clients’ marketing needs and goals are exceeded.

The mRELEVANCE team spent a full day filming the video in August at the company retreat in Chicago, almost all of our employees can be seen in the video, and several can even be heard singing. Some of us need not quit our day jobs, but we sure had fun! This video, the editing and
marketing/promotion of it, has been an entire team effort, with the hands of everyone on the staff touching it.

Making the video was such fun. It was a great way to bring our team together to work on something lighthearted and creative, and it’s a great marketing tool for our business. We can show prospective clients our personality and passion, and if you listen to the lyrics, it describes our commitment to helping clients find success and prove return on investment.

Watch the video on the mRELEVANCE website and its YouTube channel. Learn more about the successful, innovative marketing campaigns we come up with at www.MarketingRELEVANCE.com, or contact me directly.

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